What’s this? Twelve weeks? Having very quickly skimmed through this book, I feel confident in telling you the following.

The author’s contention is that annual planning is far too large a time scale to be working at. (He should have worked in the local authority I worked in, where planning — including for technology — was done on a 15 year basis!) A lot of writers find (or think they find) that they work best when under real pressure. Thus the 12 week approach seems to be a way of truncating all the planning for your next book into just three months rather than stretched over the whole year. In short, it’s a book about strategy and meeting objectives rather than a how-to-write guide.

It looks interesting. I hope to have more to say about it in the not too distant future.